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BBA in Global Business

- Year-by-Year Breakdown

An international program covering international business practices, management, marketing and communication.

Upon completion of the BBA, students will be able to demonstrate business-oriented skills and knowledge.  Students will master a blend of theoretical and practical knowledge.  Additionally, they will identify managerial skills and requirements that they will be able to develop in future studies.

Duration 3 years
Credit Value 180 Credits  (Honors 240)*
Admission Requirements High School Diploma or Equivalent
Languages French (on-campus) or English (online)
Study Options Online or On Campus
Tuition 3450€ yearly
Registration Fee 60€ yearly
Technology Fee 80€ yearly


Click HERE to view the brochure!


The structure of a typical course will require students to read materials supplied by the university, study related materials, and perform personal research on selected topics. Confirmation of learning may be determined via papers, projects, quizzes or exams.

* The US Accreditation requires additional units in order to complete the BBA program, bringing the total to 180 credits.



BBA program is accredited by ECBE - European Council for Business Education


Year-by-Year Breakdown

The courses identified as core must be taken in the year indicated.  Students must select one elective each year as indicated. For the Honors Program (US 4-year bachelor degree)* students must enroll in year 4 and select 6 electives.

Course Number Course Name Core or Elective?
Year 1
BUS101 Introduction to Business Core
FIN101 Introduction to Finance Core
MGT101 Introduction to Management Core
ECO101 Introduction to Economics Core
COM101 Communication Skills Core
MKT101 Introduction to Marketing Core
Year 2
STA201 Introduction to Statistics Core
MGT201 International Management Core
BUS211 Business Law Core
MKT201 International Marketing Core
E2 select from list below E2 Elective
E2 select from list below E2 Elective
Year 3
ETH304 Business Ethics Core
MGT302 Globalization Core
COM302 Virtual Communication Core
CAP300 Capstone Project Core
MGT301 Intercultural Management Core
E3 select from list below E3 Elective
E2 - Elective courses for Year 2
COM201 Cross Cultural Communication Elective
MGT202 Leadership, Theory and Practice
BUS201 International Business Elective
BUS202 Decision Making Elective
E3 - Elective courses for Year 3
EMK301 Internet Marketing Elective
COM301 Conflict Resolution Elective
DBA671 Emergency International Markets Elective
OWC301 Organization od World Consumption Elective

*The US Accreditation requires additional units in order to complete the BBA program, bringing the total to 240 credits.

** The electives that students choose in their fourth year can be any elective, as long as it does not require a precedent course (for example Finance II requires Finance I as a precedent).


BUS101 - Introduction to Business

10 credits

This course will introduce the student to business administration.  Initially the course will explore business theories to provide a background to students on how a business operates with a focus on business theory.  That will be followed by a review of theories for management and leadership.  Accounting and Finance are of importance to a business and those aspects will be reviewed in the overall functions and applicability.  Operations management and effective communication are vital to a business success, along with formal business reports for clear and concise dissemination of particular aspects of concern in operating a business.  The course will conclude in the preparation of a formal business report for showcasing of a student’s communication skills.

BUS201-  International Business

10 credits

This course is designed to give you an understanding of how companies operate under global conditions. This course will explain how political, economic and legal systems of countries and how cultures influence business practices in international business. This course will also cover why it is beneficial to engage in international trade, what the various instruments of trade policy are and why regional trading blocks are established. Topics on the decisions to invest in foreign countries are developed upon, and foreign exchange markets, global capital markets and the international monetary system are explained. This course will also cover the strategic positions that must be taken in order to enter a new market competitively, and what the possible entry modes are. It is also explained how business functions are run (such as marketing, human resources management, operations and corporate finance) in an international company. In a final note this course will cover the nature of ethical issues which companies face when operating in an international environment.

BUS202 - Decision Making

10 credits

This course will introduce the student to the main aspects of Decision Making.

The course is divided into 4 modules: The definition of decision-making; creating a good decision environment; Approaches to decision-making and its strategies; and a detailed view of the decision-making process.

CAP300 - Capstone Project

10 credits

Final project on a topic selected by the student that will demonstrate application of Global Business principles learned throughout the program.

COM101 - Communication Skills

10 credits

This course teaches students the rhetorical principles and practices necessary to communicate in professional contexts. It is designed to give students the knowledge and skills they need to successfully communicate in the 21st century workplace. Students should see a visible improvement in their communication, especially in terms of clarity and precision.

COM201 - Cross-Cultural Communication

10 credits

This course introduces all the fundamental approaches to allow international business people to deal with different cultures in a well-adapted style.

COM301 - Conflict Resolution

10 credits

Conflict in the workplace can be really harmful to good work, especially teamwork.

If it is not managed correctly, it can quickly run out of control, resulting in terrible situations where co-operation breaks down and the team’s mission is threatened. This course is divided into 4 modules: What is conflict? What are its causes? How conflict and be prevented; The skills necessary to resolve conflict; and the tools for managing conflict.

COM302 - Virtual Communication

10 credits

This course covers the aspects and developments of virtual communi- cation in today’s society and business environments.

ECO101 - Introduction to Economics

10 credits

This foundational course will explore the basic principles of economics, between theory and practice. It will give a general perspective of the economic world.

EMK301 - Internet Marketing

10 credits 

This course covers the aspects and developments of Internet Marketing in the digital era.

ETH304 - Business Ethics

10 credits 

This course provides undergraduate students an opportunity to explore personal and organizational integrity and responsibility as it relates to business, social and legal issues.

FIN101 - Introduction to Finance

10 credits

Introduction to finance provides a foundational understanding of how to evaluate the best use of funds to support an organization’s investment and financing objectives. The time value of money, investment risk and return, capital budgeting, financing and valuation concepts will be explored.

STA201 - Introduction to Statistics

10 credits

This is a fundamental course in the application of statistics. In this course, students learn how to apply statistical techniques to a variety of applications in business and the social sciences. Students learn how to solve statistical problems by hand and through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing, and linear regression

MGT101 - Introduction to Management

10 credits

Students will investigate business functions relative to cultures and social expectations, as well as potential ramifications based on the manner is which a business operates with consideration for political, economic, technological, and ethical elements within an organization.

MGT201 - International Management

10 credits

This course covers the influence of culture, strategic planning into the international operations of multinational corporations (MNCs).

MGT202 - Leadership Theory and Practice

10 credits

This course discusses the evolution of leadership, its complexities, applica- tion and future.

MGT301 - Intercultural Management

10 credits

This course will introduce the student to the main aspects of Intercultural Management.

It is a fact that today’s managers increasingly have to work in international and cross-cultural environments. Managers are now required to deal with challenges, friction and misunderstandings that originate from cross cultural differences. Effective management, now more than ever, necessitates cross-cultural competency in order to get the best out of multicultural teams.

The course is divided into 4 modules: Management goes Intercultural; What is Intercultural Management; Cross-cultural Business Etiquette—Bridging the Cultural Gap; and a Case Study Analysis.

MGT302 - Globalization

10 credits

This course will explore a variety of political, economic, cultural and social changes that have and continue to transform our world through globalization.  The advancements in technology have interconnected continents through a flow of information, trade, money, people, and culture. Trans-national corporations and political organizations have grown in size and influence, as have social movements that help shape policy. Additionally this course will discuss globalization and how it is affecting the world as it is seen through the eyes of people from across the globe.

MKT101 - Introduction to Marketing

10 credits

This foundation course will explore the basic principles of Marketing, with a strong focus on practice.  It will give a general perspective of the marketing decision-making process and techniques.

 MKT201 - International Marketing

10 credits

This course covers different aspects of international marketing and explores different strategies.

OWC301 - Organization of World Consumption

10 credits

This course introduces students to the organization of world consumption as it relates to history, politics, economic interest, society, culture, and a variety of globalization processes. Students will explore the generation of needs and wants in the context of expansion and the generation of difference in terms of poverty, wealth, luxury, and marginalization.  Students will also see how the increase in consumption of goods, ideologies, and services produced around the world has resulted in new global cultures that constitute diversity in the world economy.

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