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MBA in International Marketing - International Management

On-campus in French / Online in English

- Year-by-Year Breakdown - Course Description

The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.

Upon completion of the MBA, students will be able to demonstrate the synthesis and application of business-oriented skills and knowledge.

Duration 2 years
Credit Value 120 Credits
Admission Requirements Bachelors Degree + 2 years work experience
Languages French (on-campus) or English (online)
Study Options Online or On Campus
Tuition 3450€ yearly
Registration Fee 60€ yearly
Technology Fee 80€ yearly


Click HERE to view the brochure!


The structure of a typical course will require students to read materials supplied by the university, study related materials, and perform personal research on selected topics. Confirmation of learning may be determined via papers, projects, quizzes or exams.

All MBA students take five courses a year and complete an independent research thesis (MBA590) over the course of two years, under the supervision of graduate faculty.

An MBA structure at Horizons University is made up of core and specialized courses.  The core program combines traditional business competencies with contemporary applications to globalization processes, characteristics of changing societies, and creative problem solving.  Students complete five  courses within the core and four specialized courses in one of two areas:

International Management

The MBA in International Management focuses on the external and internal leadership functions typical of multinational corporations (MNCs).  Each course emphasizes the management of information and relationships with a variety of stakeholders, including investors, employees, governments, consumers, financial institutions, and special interest groups.

International Marketing

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment.  Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.



MBA program is accredited by ECBE - European Council for Business Education


Year-by-Year Breakdown

All MBA students take five courses the 1st year and six courses the 2nd year and complete an independent research thesis (MBA590) under the supervision of graduate faculty. All course have 10ECTS except MBA590 with 20 ECTS.

Course Number Course Name
Year 1 - Common Core Courses
MBA501 Leadership in Business Organizations
MBA503 Global Finance
MBA504 Business Research Strategies
MBA530 Business Ethics
MBA514 Cross Cultural Communication
Year 2 - International Management - Specialized Core Courses
MBA510 Managing the Multinational Corporation 
MBA513 Global Management System 
MBA512 Human Resources Management
MBA590 Thesis
Two Elective courses to be selected from the list below
MBA521 Marketing Management Processes
MBA516 E-Business
MBA515 International Marketing


Advanced Organizational Behavior

Year 2 - International Marketing - Specialized Core Courses
MBA520 Global Marketing Perspectives
MBA521 Marketing Management Processes
MBA522 International Marketing Research Methods
MBA590 Thesis
Two Electives courses to be selected from the list below
MBA515 International Marketing
MBA512 Human Resources Management
MBA525 Advertising
MBA523 Marketing Strategic Development



MBA 501:  Leadership in Business Organizations

10 credits

This course provides an introduction to essential management concepts typical of the contemporary global environment from a humanistic perspective.  Students are introduced to the interface of business and culture, including topics in diversity, change management, corporate citizenship, and interpersonal communication practices with business stakeholders, team dynamics, and globalization processes. The course emphasizes the student’s ability to recognize and adapt to the many social phenomena that impact business project outcomes.

MBA 503:  Global Finance

10 credits

When corporations merge or expand internationally, they have to learn to speak a single language. So does all their software and other internal processes which may become, in the long run, incompatible. The terms they use may vary, the assumptions they make about the business rules will differ. Rapidly growing businesses often have the same problem. Each department makes its own decisions about terms, rules and processes. Even well established businesses suffer ‘enterprise dislocation’: over time, expedient interfaces are devised between different business tasks.  It becomes increasingly impossible to alter the business processes as the complexity increases. This course will cover different models, communications protocols and case studies to prepare to face such reality.

MBA 504: Business Research Strategies

10 credits

This course covers all the steps involved in conducting research in a business environment.

MBA 514:  Cross-Cultural Communication

10 credits

This course addresses the complexities of the culture-communication interface in the contemporary global business environment. It examines how individuals from disparate cultures differ in their use of verbal and nonverbal communication and how managers can develop strategies to lead effectively in multi-cultural settings.

MBA 530: Business Ethics

10 credits

This course introduces all the fundamental approaches to allow international business people to deal with different cultures in a well-adapted style.

 MBA 505: Advanced Organizational Behavior (4 hours)

10 credits

This course offers an exploration of fundamental, individual, group, and organizational processes.   In the individual arena the focus is on personality, job attitudes, and work motivation.  These implications of individual factors are then considered in a team context examining the processes of communication, influence, conflict, change, and leadership.  Additionally, this course will examine the impact of organizational culture and change on workplace behavior.  The course project will integrate these processes while developing an executable plan.

 MBA 510: Managing the Multinational Corporation

10 credits

This course provides a study of the theory and application of key management processes typical of multinational corporations (MNC).  Topics include the effects of international economic phenomena, adherence to administrative aspects of trade agreements, international contracts, importing, exporting, currency conversion, and other regulatory aspects of international business. Emphasis is placed on negotiation and control of business instruments across borders.

MBA 512: Human Resource Management in MNCs

10 credits

This course focuses on the multinational manager’s ability to recruit, hire, train, and develop a labor force within the context of multicultural diversity. Emphasis is placed on cultural value systems, social norms, and behavioral modalities that shape a worker’s ability to understand and adapt to organizational standards which may not be familiar to them. Negotiation techniques, the application of local labor laws, and mentorship processes of foreign employees are addressed.

 MBA 513: Global Management Systems

10 credits

This course examines the managerial, administrative, legal, and cultural environments of the workplace as it exists in different global contexts. Specific political, economic, and social perspectives are examined within European, North American, Latin American, Asian-Pacific, and Middle Eastern-African societies, with attention to the business nuances found in each region. Students will be encouraged to select a particular region of personal career interest in formulating their research topics in this course.

MBA 515: International Marketing

10 credits

This course covers different aspects of international marketing and explores different strategies.

MBA 516: E-Business

10 credits

Marketing, communication and management skills need to be adapted to today’s fast growing web-based business. This course is in the form of a workshop, here students explore and experiment with e-business solutions. A project will simulate the creation a small company that operates fully online.

 MBA520: Global Market Perspectives

10 credits

This course examines markets from a global perspective as well as various local perspectives. Reductions in trade barriers, advances in information technology and increased access to transportation have allowed for more economic integration. While firms and individuals have more global opportunities than ever before, all local differences are not disappearing. Therefore students will explore global markets from a variety of perspectives.

MBA 521: Marketing Management Processes

10 credits

The role of administrative decision-making in the marketing process is examined in this course. Financial management, adherence to home and host country laws, project management (particularly involving cross-border stakeholders), and policy establishment are key topics that are covered. Emphasis is placed on the concept of a manager as a leader capable of interacting with a wide spectrum of stakeholders, including employees, vendors, clients, joint partners, media outlets, government offices, and the public at large.

MBA 522: International Marketing Research Methods

10 credits

This course addresses the student’s ability to conceptualize and apply effective methods of marketing research across cultures and borders. Special attention is directed to techniques of survey, interview, participant, and observational research strategies that are adapted to different international populations. Data gathering, analyzing, interpreting, and reporting are covered to empower students to deliver profitable and accurate recommendations to marketing developers and practitioners.

 MBA523:  Marketing Strategy Development

10 credits

This course provides a study of the analysis of the strategic process of researching and forecasting the external environment of the firm, assessing the present and future enterprise strengths and weaknesses, setting enterprise goals with recognition of personal and societal goals, and evaluating performance and progress toward those goals. Provides the student with an integrated view of the functional decisions and corporate strategy. Prerequisite: all other advanced core courses.

MBA525:  Advertising

10 credits

This course will help students understand basic concepts (theoretical and practical) of advertising and sales promotion.the. The students will understand the advertising process for business organization. Students will have an opportunity to explore various creative fields involved in making advertisements and designing media plan and understanding importance of research in advertising.

MBA530:  Business Ethics

10 credits

This course provides graduate students an opportunity to develop a foundation for making ethical decisions in the workplace.

MBA590:  Thesis

20 credits

To view our Business Program Statistics click here: https://huparis.edu.eu/section/about-us/statistics

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